Digital Awards

Blog
This award honors the outstanding presentation of a blog managed by headquarters staff. The blog may be general to the organization, related to a specific topic, or presented for a limited audience. Entries should be well designed and easy to navigate with engaging content for their intended reader. Submit a link to the blog website and include a username and password, if necessary. 

Entries will be judged on:
Quality and Consistency of the content
Creativity in Writing and Design
Organization & Attractiveness
Ease of navigation
Relevance to Intended Audience

Inter/National Website Improvement
This award honors outstanding efforts to improve an organization’s main website. The website must have undergone significant change during the judging timeframe of the 2023 calendar year. Entries should display excellence in overall content, design, creativity and navigation. Submit a link to the website and include a username and password, if necessary. 

Entries will be judged on:
Improvement of Design
Improvement of Copy
Overall Attractiveness and Creativity of new version
Ease of Navigation
Relevance to Intended Audience

Video Presentation - Short (up to 3 mins)
This award honors outstanding efforts in video production. Entries should be no longer than three minutes in total length. Presentations can be on any topic and should demonstrate creativity, originality, and inventiveness. Submit a link to the complete video and include a username and password, if necessary. 

Entries will be judged on:
Quality and Consistency of video/imagery and audio content
Organization & Attractiveness
Creativity
Originality
Inventiveness
Relevance to Intended Audience

Video Presentation - Long (3+ mins)
This award honors outstanding efforts in video production. Entries should be at least three minutes or longer. Presentations can be on any topic and should demonstrate creativity, originality, and inventiveness. Submit a link to the complete video and include a username and password, if necessary. 

Entries will be judged on:
Quality and Consistency of video/imagery and audio content
Organization & Attractiveness
Creativity
Originality
Inventiveness
Relevance to Intended Audience

Social Media Engagement
This category judges overall engagement across a group's social media platforms, regardless of the organization's size and which platforms are used. Entries will be judged on specific metrics provided by applicants. Relevant data is provided by each social media platform’s native reporting tool. Consider using a metric like engagement rate to demonstrate the success of each platform. Submit one PDF that is no more than three pages. It should provide relevant analytics that demonstrate how much engagement your platforms receive as well as a few examples of successful posts. 

Entries will be judged on:
Engagement Rates
Provided examples of successful posts (Content and Imagery)
Attractiveness on respective platforms
Usage of various platforms
Relevance to Intended Audience

Specific Purpose Website
This award honors outstanding efforts in communication for a specific purpose through a website. These might include the organization’s site for its Foundation, convention, fundraising campaign, etc. Entries should display excellence in overall content, design, creativity, and navigation. Submit a link to the website and include a username and password, if necessary. 

Entries will be judged on:
Quality and Consistency of Content and Design
Overall Attractiveness and Creativity
Ease of Navigation
Relevance to Intended Audience

Digital Newsletter
This award honors outstanding efforts in communication through a digital newsletter—an online publication or email that gives specialized information to a limited audience. Entries should display excellence in overall content, design, creativity, and organization. Submit a PDF of, or direct link to, the digital newsletter. Up to four (4) examples of the newsletter may be included. 

Entries will be judged on:
Quality and Consistency of Content and Design
Organization & Attractiveness
Creativity
Relevance to Intended Audience

Excellence in Digital Integrated Marketing
This category judges one specific campaign managed by the headquarters staff or volunteers. The campaign must include social media or digital components. Examples include, but are not limited to, Founders Day, chapter installations, alumni/ae recruitment, or fundraising. Samples from the campaign are necessary as supporting documentation as well as a description of the goal and the outcome.

Tangible data, such as insights and engagement, will be considered as part of the application. Examples of supporting documentation include statistics and metrics from administrative tools, such as insights from WordPress, native social media platform reporting, mass email analytics, or details from third-party sites like Sprout or Google
Analytics. 

Submit one PDF (no more than two pages) that explains the campaign's target audience, strategy/objective, and supporting data. Examples of digital components from the campaign may also be included. Up to 12 documents may be uploaded; no file size limit.

PLEASE NOTE: An organization can only win this award once in a three-year period. The following organizations are not eligible this year:
Kappa Delta, 2023
Alpha Chi Omega, 2022
Sigma Tau Gamma, 2021

Entries will be judged on:
Quality and Consistency of Content and Design across various mediums and platforms
Statistics, Metrics, and analytics
Organization & Attractiveness
Acceptance & Relevance to Intended Audience
Success(es) of the Campaign

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